05-18-2009: Council decides to use new logo. (Poll)
I must admit, the last I heard about this
logo was that is was for the Citizens and Visitors Bureau (CVB).
This was reiterated in the
minutes for that Council Retreat in Fort Worth (see
the 02-05-2009 entry). I did
not see in the minutes that they talked about moving the logo to
City wide. I was informed that the
announcement of the new brand launch
was made in the April 2009 edition of the Horizon - a publication mailed
to the residents of Lewisville.
In the workshop meeting tonight, the
presentation was about implementing the logo city wide (see pages, 4+,
and 123+ of the
extended agenda for 05-18-2009). There are several versions of
the logo... This is not going to affect
Fire and Police vehicles. It was also mentioned that the water tower
and the logo for the Lewisville Fighting Farmers was not going to be
In tonight's workshop, it was mentioned changing the logo
city wide would be about $150K if implemented at one time. It stated on page 116, "Immediate implementation of a new brand and logo can be very costly, with some cities about
the same size as Lewisville spending well over $150,000 for a full implementation. In order to
avoid those costs, the city will implement the new brand and logo gradually during the course of
the next year or so, replacing items according to existing schedules as they are used up or worn
out. This should eliminate, or at least greatly minimize, any additional costs."
I would assume that we are not going to
replace all the City vehicles in the next year or so.
Therefore, they will be spending some money on changing logos. I
was thinking that this money would be spent whether it was all at once or
over a period of a year or so. I was the only citizen that got
up and stated that I did not think the logo should be changed and
that the money could have been spent somewhere else. [I did
not mention it but I was thinking $150k could be salaries for about
three police officers for a year.] I also mentioned that I did
like the Purple Martin as our city bird since this is the area to
which they migrate. The City Manager reiterated that it would
not cost anything extra because we are going to use everything with
the old logo and then order new supplies as needed with the new
logo. I did not argue the point.
Therefore, I thought it would be a good
idea to take a poll about your opinion on the new logo. Do you